Capitalising on Value Added Benefits
This high impact workshop is designed to enhance salespeople’s ability to optimise the value-added benefits they and their organisations provide to customers. The underlying strategy behind this program is to attach tangible financial values to value-added benefits, and create reasons and methods to present value-added offerings and benefits to customers to solidify relationships and differentiate your “total offering” from your competitors’. Topics include;
- Definition of value-added benefits: extra services and benefits offered to customers, above and beyond basic products and services offered, that add value to the customer at no additional cost
- Taking inventory of your value-added benefits
- How and Why to Quantify Value Added Benefits
- Creating opportunities to present and optimise value-added benefits
A straightforward and often overlooked method for building customer loyalty and relationships by optimising the return on investment of value-added services and benefits.