Helping Business Succeed

Capitalising on Value Added Benefits

This high impact workshop is designed to enhance salespeople’s ability to optimise the value-added benefits they and their organisations provide to customers.  The underlying strategy behind this program is to attach tangible financial values to value-added benefits, and create reasons and methods to present value-added offerings and benefits to customers to solidify relationships and differentiate your “total offering” from your competitors’. Topics include;

  • Definition of value-added benefits: extra services and benefits offered to customers, above and beyond basic products and services offered, that add value to the customer at no additional cost
  • Taking inventory of your value-added benefits
  • How and Why to Quantify Value Added Benefits
  • Creating opportunities to present and optimise value-added benefits


A straightforward and often overlooked method for building customer loyalty and relationships by optimising the return on investment of value-added services and benefits.