Helping Business Succeed

Achieving a Competitive Edge

This high impact 3.5 hour workshop is designed to enhance salespeople’s ability to handle competitive pressures by analysing competitive differences and executing selling strategies based on advantage and relationship. Topics include;

  • A competitive comparison (based on pre workshop assignments)
  • Forewarned is forearmed: three stages and warning signs of competitive threats
  • Team exercise – Conducting a Total Offering Portfolio
  • Competitive Edge Strategies – Using Relationship and Advantage
  • Strategies for Selling in a Price-Sensitive Competitive Environment
  • Optimising Your Competitive Advantages in Sales Presentations

A practical, tactical approach to implementing results-oriented selling strategies in a competitive sales environment.